Sales with Social Media?
Sales… Salesmen… Everybody’s favourite! Either you are in sales, or you hate sales (or both, I guess). But most of us have worked in sales at one point – and then there’s the classic adage “we’re all...
View ArticleTracking Your Digital ROI (Simply)
Anything we spend on our business, we want to know what the return on investment (ROI) is. Knowing where your sales come from, and what spending (money or time) has been beneficial helps us determine...
View ArticleThe @Secret_Plumber Disaster – aka How Not To Do Social Media
In case you missed it, there was a wonderful – if not cringe-worthy – episode of entertainment on Twitter this weekend, courtesy of @Secret_Plumber (I would love to put a hyperlink there for you, but...
View ArticleDigital Marketing New Year’s Resolutions for 2014
It’s that time of year again, where we’re all thinking about our digital marketing new year’s resolutions (I’ll assume you’re nodding your head in agreement, and just continue on). After all, what else...
View ArticleTwitter Tips – Breaking Down Common Abbreviations
Twitter has its own language. Largely because tweets are limited to 140 characters, and largely because we are a lazy species, users tend to use abbreviations wherever possible. Here is a (limited)...
View ArticleHow Social Media Profiles Can Affect Your Job Hunt
Job hunting just ain’t what it used to be. The world wide web allows us to connect easier and faster, meaning jobs can be posted and applied for online, prospective employees can research everything...
View ArticleNew Twitter Profiles
In case you missed it, Twitter has launched new profiles, now available to everyone here. Here’s everything you need to know: 1. New header images. Much like Facebook and Google+, Twitter now also has...
View ArticleShould Your Business Still Use Facebook?
Facebook has enjoyed a long rein as the King of Social Media. With it’s billion users, crossing all demographics, marketers have always screamed that businesses need to engage here. But with organic...
View ArticleThe 5 Do’s of Customer Service on Twitter
When you need customer service, some big brands can be difficult to simply ring up anymore. If they even have a phone number that you can find, you now must successfully navigate a labyrinth of...
View ArticleCan Social Media Save the Environment?
I recently revisited a favourite TEDx talk from Solitaire Townsend, who asks where the lines cross between sex, social media, and the environment. Townsend makes the case that humans are run by status...
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